Startling designs for a technology consulting firm.
We based the identity design for Startled Marmot on one crucial piece of information... the company's name. After that, the logo basically designed itself. Serving as both a mascot and an identity, the marmot illustration has a sense of whimsy that puts smiles on faces.
The Startled Marmot brand has been expanded into one of their subsidiaries, Eureka! Trivia. Rounding out the look of the new venture, the marmot was altered to include a few different personalities.