Sensible World was founded with one simple goal – to provide usable, informative and attractive design solutions… and to have fun while doing it.

Okay, so that’s two goals. Sensible World is the studio of designer and illustrator Jory Raphael (& friends), based in Burlington, Vermont. Services include branding, icons, UI, websites, wayfinding systems, the occasional t-shirt, and everything in between. We love to design. Hopefully it shows.

Admittedly, Sensible World is a small studio – we wouldn’t have it any other way. When a job requires a larger team, we partner with the absolute best to bring your designs to life. A huge thank you and shout-out to the awesome folks at LandWorks, VickeryHill and Constantly Curious for providing the support and guidance to make Sensible World what it is today.

Sensible World was founded in 2006. Since then, we’ve had the good fortune to work with amazing clients such as: 5by5, Apple, UVM, Bolton Valley and more.

Jory Raphael Founder & Designer

Jory is a designer and illustrator specializing in the clean and usable. In addition to his work at Sensible World, he is the co-founder of Notabli — a simple way to share the story of your kids’ lives with close friends and family. He’s also the guy behind all of the artwork for 5by5 and is the creator of the custom crafted icons at Symbolicons.

He’s a proud member of, and has been the Communications Chair for, the Vermont Chapter of the AIGA.

Jory holds a degree in Performing Arts from Colby College and the National Theater Institute and brings his love of the arts, both visual and performing, to all aspects of his designs. He finds inspiration in his beautiful wife, daughter and son.

jory [at]